Google Analytics Certification Exam Answers 2020 – Google Analytics IQ Exam Answers 2020

Google Analytics Certification Exam Answers 2020 – Google Analytics IQ Exam Answers 2020

Google Analytics Certification Exam Questions and Answers 2020

Google Analytics Certification Exam Questions and Answers 2020

Want to Clear Google Analytics Certification Exam in 2020? Well, here in this post we are providing you updated Google Analytics Certification questions and answers asked in 2020. Questions and their answers are approximately 100% correct. If you would like to make sure of its correctness, you can execute it. During this post, we just wish to assist applicants to pass their Google Analytics exam pretty at ease at the first try. There are a lot of applicants who effort to get the correct answer for the Google Analytics Certification Exam 2020. 

Google Analytics Certification Study Guide 2020

As you are familiar with, you are set to 90 minutes to answer 70 questions and for passing it, you have to achieve 80% marks way out of 70 questions, you require to answer appropriately for 56 questions. It is not a simple job as it shows. So, Get these questions and pass in just first try.

Google Analytics Certification for Beginners:

1. To recognize users across different devices, what is required for User ID?

  • Attribution Models
  • Google Ads Linking
  • User ID
  • Audience Definitions

2. What data table display compares report metrics to the website average?

  • Pivot
  • Comparison
  • Percentage
  • Performance

3. Views can include website data collected before the view was created.

  • True
  • False

4. What report shows the percent of site traffic that visited previously?

  • Sales Performance report
  • Frequency & Recency report
  • Referrals report
  • New vs Returning report

5. Which assets cannot be shared in the Solutions Gallery?

  • Custom reports
  • Segments
  • Custom Dimensions
  • Goals

6. When will Google Analytics be unable to identify sessions from the same user by default?

  • When the sessions happen in the same browser on the same device
  • When the sessions happen in the same browser on the same day
  • When the sessions share the same browser cookie
  • When the sessions happen in different browsers on the same device

7. When does the tracking code send an event hit to Google Analytics?

  • Every time a user adds an event to their calendar
  • Every time a user makes a reservation
  • Every time a user performs an action with event tracking implemented
  • Every time a user performs an action with pageview tracking implemented

8. What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

  • Channel Groupings
  • Multi-Channel Funnels
  • Conversion tracking
  • Attribution modeling

9. What data is Google Analytics Goals unable to track?

  • Watching a video
  • Making a purchase
  • Customer’s lifetime value
  • Signing up for a newsletter

10. What report identifies browsers that may have had problems with a website?

  • The Active Users report
  • The Browser & OS report
  • The Source/Medium report
  • The New vs Returning report

11. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE
  • FALSE

12. What filter would only include data from a campaign titled “Back to School” in Campaign reports?

  • Custom Include filter with field “Campaign Name” and pattern “back to school”
  • Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
  • Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
  • Custom Include filter with field “Page Title” and pattern “back to school”

13. Which default traffic source dimensions does Google Analytics report for each website visitor?

  • Source and Medium
  • Campaign and Ad Content
  • Campaign and Medium
  • Source, Medium, Campaign, and Ad Content

14. What report shows which web pages get the most traffic and highest engagement?

  • Active Users report
  • All Pages report
  • Frequency and Recency report
  • Engagement report

15. What feature must be enabled to use Multi-Channel Funnels?

  • Advertising features
  • In-page Analytics
  • Custom dimensions
  • Goals or Ecommerce

16. What is a “secondary dimension” in Google Analytics?

  • A visualization to understand the impact of data
  • A dashboard widget that offers more specific analysis
  • An additional report dimension for more specific analysis
  • An additional report metric for more specific analysis

17. What model represents the hierarchical structure of a Google Analytics account?

  • Account > View > Property
  • View > Account > Property
  • Account > Property > View
  • Property > Account > View

18. For autotagging, what parameter does Google Ads include in the destination URL?

  • utm=
  • urlid=
  • adid=
  • gclid=

19. When does the Analytics tracking code send a pageview hit to Google Analytics?

  • Every time a user loads a webpage with embedded tracking code
  • Every time a user adds an item to an online shopping cart
  • Every time a user clicks a video on a website
  • Every time a user searches on a website

20. View filters may be applied retroactively to any data that has been processed.

  • True
  • False

21. To recognize users across different devices, what feature must be enabled?

  • Attribution Models
  • User ID
  • Audience Definitions
  • AdWords Linking

22. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

  • Active Users report
  • Users Flow report
  • Cohort Analysis report
  • User Explorer report

23. What feature would be used to collect how many times users downloaded a product catalog?

  • Custom Dimension
  • Event Tracking
  • Calculated Metrics
  • Custom Report

24. Auto-tagging is used to collect data from what kind of traffic?

  • Search engine traffic other than Google
  • Social media traffic
  • AdWords Campaign traffic
  • Website referral traffic

25. Which user characteristic may NOT be used to change keyword bids in Google Ads?

  • time of day
  • ad preference
  • location
  • device

26. What would prevent data from appearing in a Custom Report?

  • You’ve applied too many metrics to the Custom Report
  • You haven’t shared that Custom report with users in the same view
  • You’ve applied a filter that filters out all of your data
  • You’ve applied too many dimensions to the Custom Report

27. Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

  • Ecommerce reports
  • Goals reports
  • Acquisition reports
  • Multi-Channel Funnel reports

28. What feature collects company-specific data such as Member Status?

  • Event Tracking
  • Custom Filter
  • Custom Dimension
  • Custom Metric

29. If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

  • As an interaction
  • As a click
  • As an event
  • As a bounce

30. To increase the speed at which Google Analytics compiles reports, what action could be taken?

  • Remove any filters you have added to the view
  • Choose “Faster response” in the sampling pulldown menu
  • Choose “Greater precision” in the sampling pulldown menu
  • Remove any Secondary Dimensions you have added to the report

31. What feature is required to track customer search terms on a website?

  • Data Import
  • Enhanced Ecommerce
  • Search filters
  • Site Search

32. In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

  • Television commercials
  • Paid and organic search
  • Website referrals
  • Social network

33. What scope applies to Custom Metrics?

  • User
  • Session
  • Hit
  • Event

34. View filters are applied in what order?

  • Alphabetical order
  • Sequential order
  • Random order
  • Creation date

35. Sampling is applied to reports before segmentation.

  • True
  • False

36. What is a “metric” in Google Analytics?

  • A dimension that can help you analyze site performance.
  • The numbers in a data set often paired with dimensions.
  • The dates in your date range.
  • A segment of data separated out in a report for comparison.

37. When the same default tracking code is installed on pages with different domains, what will result?

  • Analytics will associate users and sessions with their respective domains
  • Analytics will send an alert about duplicate data collection
  • Analytics will associate users and sessions with a single domain
  • Analytics will not associate users and sessions with any domain

38. What data does Google Analytics prohibit collecting?

  • Personally identifable information
  • Product SKU(s)
  • Billing city
  • Purchase amount

39. What feature can join offline business systems data with online data collected by Google Analytics?

  • AdWords Linking
  • Data import
  • User ID
  • Goal tracking

40. What Remarketing audiences cannot be defined by default?

  • Users who visited a specific page on a website
  • Users who visited a physical store
  • Users who speak a particular language
  • Users who played a video on a website

Google Analytics Certification Exam Answers 2020

41. What report shows the percentage of traffic that previously visited a website?

  • Behavior > New vs returning the report
  • Behavior > Frequency and Recency report
  • All traffic > Referrals report
  • Interests > Affinity categories report

42. Google Analytics cannot collect data from which systems by default?

  • Mobile devices
  • Online point-of-sale systems
  • Websites
  • Offline inventory database

43. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • /ordercomplete/index.html
  • /ordercomplete.php
  • /ordercomplete/thank_you.html
  • /order/complete.php

44. What is a “dimension” in Google Analytics?

  • A comparison of data between two date ranges.
  • An attribute of a data set that can be organized for better analysis.
  • The total amount of revenue a business has made in a given date range.
  • A report that offers information about your audience.

45. What is not a benefit of using segments to analyze data?

  • Permanently modify the data in a view
  • Analyze users by single or multi-session conditions
  • Compare behavior metrics for groups of users like Converters vs non Converters
  • Isolate and analyze specific conversion paths using conversion segments

46. In Custom Reports, what must metrics and dimensions share in order to report accurately?

  • Same scope
  • Same index
  • Same Custom Report
  • Same view

47. What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

  • Data Import
  • The Measurement Protocol
  • Browser cookies
  • The Networking Protocol

48. Which parameters can be included with an event hit for reporting?

  • Category, Action, Label, Unique Events
  • Category, Action, Label, Total Events
  • Category, Action, Label, Value
  • Event, Category, Action, Label

49. Segments will not allow you to do what?

  • Create subsets of sessions or users
  • Permanently alter data
  • Build custom Remarketing lists
  • Isolate and analyze data

50. What report compares metrics based on user acquisition date over a series of weeks?

  • Users Flow report
  • Active Users report
  • Cohort Analysis report
  • User Explorer report

51. When does a default Analytics session expire?

  • At noon every day
  • When a user is inactive on your website for more than 30 minutes
  • When a user opens another browser window
  • After 30 minutes, regardless of user activity on your website

52. What cannot be collected by the default Analytics tracking code?

  • Device and operating system
  • Browser language setting
  • User’s favorite website
  • Page visits

53. What report shows a visual representation of user interactions on a website?

  • Behavior Flow report
  • Content Drilldown report
  • Landing Pages report
  • Treemaps report

54. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

  • Users who are female and have children
  • Users 25 to 34 years old who have their browser set to Spanish
  • Users who engaged in a social media or email campaign
  • Users who viewed a page on a website, then watched a video

55. What type of Custom Report shows a static sortable table with rows of data?

  • Flat Table
  • Map Overlay
  • Pivot Table
  • Explorer

56. What is not a benefit of Google Analytics Remarketing?

  • Show customized ads to customers who have previously visited your site
  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists based on custom segments and targets
  • Create remarketing lists without making changes to your existing Analytics snippet

57. To track users and sessions across multiple domains, what first must be set up?

  • AdWords Linking
  • Data Import
  • Ad Exchange Linking
  • Cross-domain tracking

58. What report indicates the pages of a website where users first arrived?

  • Location report
  • All Pages report
  • Landing Pages report
  • Pages report

59. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

  • Just before the closing tag of your website
  • Just after the opening tag of your website
  • Just before the closing tag of your website
  • Just after the opening tag of your website

60. Which three campaign parameters are recommended to manually track campaigns?

  • Source, Content, and Term
  • Medium, Source, and Content
  • Medium, Source, and Campaign
  • Campaign, Content, and Term

61. Once filters have been applied, what is the option to recover filtered data?

  • Data may be recovered within 5 days
  • Data may be recovered within 30 days
  • Filtered data is not recoverable
  • Data may be recovered within 10 days

62. What criteria cannot be used to create a Custom Segment?

  • Dimensions
  • Metrics
  • Ad type
  • Sequences of user actions

63. What is the “Bounce Rate” in Google Analytics?

  • The number of times unique users returned to your website in a given time period
  • The percentage of visits when a user landed on your website and exited without any interactions
  • The percentage of total site exits
  • The percentage of sessions in which a user exits from your homepage

Google Analytics IQ Assessment Answers 2020

64. In Multi-Channel Funnel Reports, how are default conversions credited?

  • Second to last campaign, search, or ad
  • Last campaign, search, or ad
  • Equal credit along the conversion touchpoints
  • First campaign, search, or ad

65. If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

  • 0
  • 1
  • 2
  • 3

66. What report indicates where users start or exit the conversion funnel?

  • Cohort Analysis report
  • Goal Flow report
  • User Timings report
  • Treemaps report

67. What report shows which types of mobile devices visited a website?

  • Technology > Network report
  • All traffic > Source/Medium report
  • Site Content > Landing Page report
  • Mobile > Devices report

68. If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 0
  • 1
  • 2
  • 3

69. Sharing a Custom Report will share the report configuration and data included in the report.

  • True
  • False

70. What scope levels available for dimensions and metrics?

  • Hit-level, session-level, product-level, or user-level scope
  • Location-level, duration-level, product-level, or user-level scope
  • Event-level, session-level, transaction-level, or user-level scope
  • Event-level, duration-level, transaction-level, or user-level scope

71. Metrics cannot be paired with dimensions of the same scope.

  • False
  • True

72. Which of these criteria CANNOT be used to create a Custom Segment?

  • Ad type
  • Dimensions
  • Metrics
  • Sequences of user actions

73. Which of these does Google Analytics use to distinguish new and returning users?

  • A randomly-assigned unique identifier and browser cookie
  • Facial recognition technology
  • Artificial intelligence
  • A sequentially-assigned unique identifier and browser cookie

74. Which reports show websites that send traffic to your pages?

  • All Traffic
  • Behavior
  • Demographics
  • Geo

75. Filters let you include, exclude, or modify the data you collect in a view.

  • True
  • False

76. Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

  • Assisted conversion
  • Primary conversion
  • Last-click attribution
  • Second-to-last-click attribution

77. What is not considered a default “medium” in Google Analytics?

  • Google
  • Organic
  • Referral
  • CPC

78. Which of the following is not a required parameter in the URL builder?

  • Campaign Content
  • Campaign Medium
  • Campaign Name
  • Campaign Source
  • All of these are required

79. Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

  • Visits
  • Bounce Rate
  • Ecommerce Conversion Rate
  • Page Value
  • Pages / Visit

80. Which of the following metrics would most strongly suggest a poorly performing landing page?

  • % New Visits > 90%
  • Bounce Rate < 90%
  • None of these answers< 90%
  • Bounce Rate > 90%
  • Session Duration > 5 minutes

81. You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times.

  • 5
  • 2
  • 1
  • 0

82. Filters cannot perform what action on collected data?

  • Include data from specific subdomains
  • Convert dynamic page URLs to readable text strings
  • Include shopping preferences
  • Exclude traffic from particular IP addresses

83. Within how many days can a deleted view be restored?

  • 25
  • 15
  • 35
  • 5

84. What is not a benefit of Google Analytics Remarketing?

  • Show customized ads to customers who have previously visited your site
  • Create remarketing lists based on custom segments and targets
  • Allow customers to quickly reorder an item they have previously purchased
  • Create remarketing lists without making changes to your existing Analytics snippet

85. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

  • TRUE
  • FALSE

86. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

  • /ordercomplete/index.html
  • /ordercomplete.php
  • /order/complete.php
  • /ordercomplete/thank_you.html

87. You can only apply a Custom Dimension to data that was collected after you created the dimension.

  • True
  • False

88. If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

  • False
  • True

89. Which of these would prevent data from appearing in a Custom Report?

  • You’ve applied too many metrics to the Custom Report
  • You’ve applied a filter that filters out all of your data
  • You haven’t shared that Custom report with users in the same view
  • You’ve applied too many dimensions to the Custom Report

90. Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

  • Filter 1: include Brazil > Filter 2: include Argentina
  • Filter 1: exclude Peru or Bolivia
  • Filter 1: include Brazil or Argentina
  • include Argentina > Filter 2: include Brazil

91. What is a “metric” in Google Analytics?

  • A dimension that can help you analyze site performance.
  • The dates in your date range.
  • The numbers in a data set often paired with dimensions.
  • A segment of data separated out in a report for comparison.

92. What report indicates the last page users viewed before leaving your website?

  • Pages report
  • All Pages report
  • Exit Pages report
  • Landing Pages report

93. To recognize users across different devices, what feature must you enable?

  • Attribution Models
  • Audience Definitions
  • User ID
  • AdWords Linking

94. if you define a Destination Goal for a newsletter sign-up, and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

  • 0
  • 1
  • 3
  • 2

95. You cannot change the default session timeout duration in Google Analytics.

  • True
  • False

96. What is the “Bounce Rate” in Google Analytics?

  • The number of times unique users returned to your website in a given time period
  • The percentage of total site exits
  • The percentage of visits when a user landed on your website and exited without any interactions
  • The percentage of sessions in which a user exits from your homepage

97. Assigning a value to a Google Analytics Goal allows you to do which of the following?

  • Track actual revenue from your conversions
  • Analyze the conversion funnel on your website.
  • Compare goal conversions and measure changes and improvements to your site
  • Track real-time revenue for your business

98. Which of these is NOT possible when you link your AdWords account to Google Analytics?

  • View AdWords click and cost data alongside your site engagement data in Google Analytics
  • Create remarketing lists in Analytics to use in AdWords campaigns
  • Adjust keyword bids inside Google Analytics
  • Import Analytics goals and transactions into AdWords as conversions

99. Which kinds of hits do Google Analytics track?

  • Page-tracking hit
  • Event-tracking hit
  • All of the above
  • Ecommerce-tracking hit

100. What is a “dimension” in Google Analytics?

  • A comparison of data between two date ranges.
  • A report that offers information about your audience.
  • An attribute of a data set that can be organized for better analysis.
  • The total amount of revenue a business has made in a given date range.

Google Analytics Certification Exam Answers 2020 – Google Analytics IQ Exam Answers 2020

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Which of the following is not a required parameter in the URL builder?

 •Campaign Name

 •Campaign Medium

 •Campaign Content

 •Campaign Source

 •All of these are required

Which of the following metrics would most strongly suggest a poorly performing landing page?

 •Bounce Rate > 90%

 •% New Visits > 90%

 •Session Duration &gt; 5 minutes

 •Bounce Rate < 90%

 •None of these answers

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

 •Visits

•Ecommerce Conversion Rate

 •Page Value

 •Bounce Rate

 •Pages / Visit

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can:

send data to Google Analytics from any web-connected device

send data to Google Analytics from a kiosk or a point of sale system

upload aggregated data tables to Google Analytics

 •A and B only

 •A, B, and C

Which of the following is a hit type tracked by Google Analytics?

 •page tracking hit

 •event tracking hit

 •eCommerce tracking hit

 •all of these are hit types tracked in Google Analytics

Which of the following could be measured by defining a goal in Google Analytics?

 •the percentage of visits that contain only one page view

 •the percentage of visits that result in a site registration

 •conversion rate

 •the percentage of visits during which visitors spent at least two minutes on the site

 •All of these could be measured by defining a goal in Google Analytics

Which of the following would prevent destination goal conversions from being recorded?

 •There was a misspelling in the URL of the goal definition.

 •The tracking code is missing from the conversion page.

 •The match type in the goal definition is incorrect.

 •All of these would prevent a destination goal from recording

True or False: The order in which filters appear in your view settings matters.

 •False: Filters are no necessarily executed in the order in which they appear.

 •True: Filters are executed in the order in which they appear.

Which of the following questions can be answered using the goal flow report?

 •Do visitors usually start my conversion process from the first step or somewhere in the middle?

 •All of these can be answered using the goal flow report.

 •Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

 •Are there any steps in my conversion process that don’t perform well on mobile devices compared to desktop devices?

 •Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

True or False: When you share a link to a custom report, you share the data in the report.

 •True. Sharing a link to a custom report shares the data in the report.

 •False. Sharing a link to a custom report only shares a template for the report.

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

 •Last Interaction model

 •First Interaction model

 •Linear model

 •Last Non-Direct Click model

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

 •Goals

 •Segments

 •Custom reports

 •B and C only

 •A, B, and C

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

 •Annotations

•Intelligence Events

 •Real-Time

 •Secondary Dimensions

 •Advanced Segments

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

 •Assisted Conversion Value

 •Conversion Rate

 •First Interaction (Click) Conversions

 •none of these metrics

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

 •You haven’t implemented Goals or Ecommerce

 •You haven’t enabled demographic data

 •You are not using Google Tag Manager

 •You are not using Content Experiments

 •You haven’t set up Goal Funnels

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

 •Remarketing

 •Interest Categories

 •Demographic reporting

 •B and C only

 •A, B, and C

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

 •bounce rate

 •session duration

 •pageviews

 •conversion rate

True or False: Once a view is deleted it cannot be restored.

 •True: Deleted views cannot be restored at any time.

 •False: You have 35 days to restore a view after it is deleted.

What is the URL parameter that autotagging appends to an AdWords destination URL?

 •userid=

 •_ga=

 •gclid=

 •clickid=

 •utm=

You decide to run an email campaign that includes a link to your website. What would you need to do in order to track traffic to your site from this email campaign?

 •Email traffic will always appear as referral and cannot be tracked separately

 •Email is default medium in Google Analytics and will automatically appear in your reports

 •Email traffic can be tracked using manual tagging with UTM parameters

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

 •Custom dimensions

 •Goal tracking

 •Data import

 •Custom channel groupings

You can adjust the report sample size in Google Analytics by:

•adjusting the session timeout control

 •adding a segment to your report

 •any of these actions will adjust the sample size

 •adjusting a control in the reporting interface

Which report would you use to determine the percent of your site traffic that has already been to your site before?

 •Behavior – New vs returning report

•Behavior – Frequency &amp; Recency report

 •Interests – Affinity categories report

 •All traffic – Referrals report

•Ecommerce – Sales performance report

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

True: A session is considered a “bounce” if the user views one page of the site and then leaves.

False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

What analysis tool would you use to analyze the behaviour of new customers vs. returning customers on your website?

Real Time reporting

Segmentation

View filters

Multi-channel funnels

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

Browser

All of these dimensions

Device Category

Language

None of these dimensions

Using filters, you can _____

exclude data from a view

change how the data looks in your reports

All of these answers apply

include data in a view

Which of the following are measures of traffic volume?

Visits

Bounce Rate

Margin

Time on Site

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory

Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory

Create a new web property and add the new tracking code to the pages on the subdirectory

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

 •Path Length

 •Time Lag

 •Conversion Value

 •Top Conversion Paths

 •Assisted/Last Interaction Conversions

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

 •responsive web design

•query string parameters

 •All answers are correct

 •Flash and AJAX events

 •server redirects

Google Analytics Individual Qualification Exam Answers 2020 pdf

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

First Interaction model

Linear model

Last Non-Direct Click model

Last Interaction Model

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?

Intelligence

Events

Annotations

Real-Time

Which of the following should you NOT collect with the Google Analytics commerce JavaScript?

product SKU(s)

credit card number

billing city

tax amount

purchase amount

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

Use a pivot table with two dimensions

Apply a table filter

Add a primary dimension

Add a secondary dimension

Sort the table by sessions from highest to lowest

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

one account, one property, one view

one account, no properties, two views

one account, two properties, two views

one account, one property, no views

For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions.

Source, medium, campaign and Ad content

Source and Medium

Campaign and Ad Content

Campaign and medium

Google Analytics can recognize returning users:

Google Analytics cannot recognize returning users on any device

on websites, IOS mobile apps, Android mobile apps

on websites only

on websites, Android mobile apps

Which of the following are dimensions?

Screen resolution

Bounce rate

Region

% new visits

You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

Annotations

Real-Time

Intelligence Alert

Secondary Dimensions

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

City and Goal Conversion Rate as a secondary dimension

Operating System and City as a secondary dimension

Goal Conversion Rate and City as a secondary dimension

Anyone of these options

Which of the following would be valid segment to consider using to analyze traffic pattern in your data?

Traffic by marketing channel

Traffic by geography

Traffic by time of day

Traffic by device category

All of these answers are correct

Which of the following metrics shows the number of times your ads were displayed?

Clicks

CTR

Pageviews

Visits

Impressions

You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to?

Annotations

Custom Reports

Segments

Analytics Intelligence

Dimension Widening

You should add Analytics tracking code to your site________

At the beginning of your fiscal year only

Before documenting business objective

After implementation planning

During measurement planning

Specifying a goal value allows Google Analytics to calculate _______

Revenue per Click

Bounce Rate

Ecommerce Revenue

Average Order Value

What is the purpose of the URL Builder?

Using the URL builder is required in order to track Adwords visits

To generate URL tracking parameters that need to be appended to an organic search result

To generate a URL with tracking parameters

To optimize landing page

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select

example.com/thankyou/receipt.php

example.com/thankyou.php

example.com/thankyou.html

All of these would count as goal

What is the first step of analytics planning?

Create your implementation plan

Document your technical infrastructure

Implement Google Analytics

Define your overall measurement plan and business objectives

The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your pages report. How can this be achieved?

Use the Search and replace custom filter on the Request URI field where Search string is www.example.com/index and replace string is www.example.com/home

Use a Search and Replace custom filter on the Request URI field where Search string is “/index” and Replace string is “/home”

Which of the following is a session level interaction?

Ecommerce transaction

Event

All of these answers are correct

Pageview

Social interaction

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?

Annotations

secondary dimensions

Analytics Intelligence

Real-Time

Which of the following would you use to set up a custom alert?

Real-Time

Conversion

Content

Intelligence

Which of the following are possible uses of views within a single Google Analytics account?

to look more closely at traffic to a specific part of a site (a page or selection of pages)

to track domains that belong to another account

to look more closely at traffic to a specific subdomain

to limit a users access to a subset of data

all of these are possible uses of views

Which of the following are tracked by Site Speed reports?

page-load time for a sample of page views on your site

how quickly images load

how quickly the browser parses a page and makes it available for user interaction

button click response time

All answers are correct

Which of the following is a valid tagged custom campaign

example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks

example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1

example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring

example.com?utm_medium=referral&utm_source=example&utm_campaign=winter

All of these are valid

Which of the following is a benefit of using segments in your data analysis?

You can compare behavior metrics for groups of users like Converters vs non Converters.

You can analyze your users and/or their sessions according to single or multi-session conditions.

You can isolate and analyze specific conversion paths using conversion segments.

You can permanently modify the data in your view, for example excluding internal or bot traffic.

A,B, and C only

A,B,C & D

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

A) 1

B) 5

C) 2

D) 0

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

View filters

Advanced Segments

Report filters

Custom Dimensions

Which of the following is an advantage of implementing Google Tag Manager?

You can add Google Analytics tags to your site without editing site code.

You can add AdWords tags to your site without editing site code.

You can add non-Google tags to your site without editing site code.

You can change configuration values in your mobile app without rebuilding a new binary.

All of these answers are correct.

Google Analytics Certification Exam Answers Practice Set

Which Analytics API allows you to access your Google Analytics account configuration data?

Core Reporting API

Embed API

Management API

You cannot access this data with an API

What does the Time Lag report indicate?

Time lag between goal completions

Lag on the load time of the site

Time lag between the original session and a goal completion

Time lag between page views in the goal funnel

Which dimension is not included in the Adwords reporting section of Google Analytics?

Bid adjustment

Keyword

Invalid click

Destination URL

TrueView Video ad

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

Google Analytics does not keep track of sessions by default

The visitor’s session expires after 5 minutes of inactivity

The visitor’s session expires after 30 minutes of inactivity

The visitor’s session expires once the visitor has exited your site

You define a Destination URL goal by:

creating a new dashboard to report only on the goal page

adding the conversion ID to the tracking code on the goal page

editing the view Goals and specifying the request URL of the conversion page

adding the ecommerce code to the goal page

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

Session (metric) + Page (dimension)

Bounce rate (metric) / Event Action (dimension)

Sessions (metric) / city (dimension)

All of the above are valid dimension / metric combination

When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that:

You are possibly targeting the wrong audience who is not as interested in your product

The navigation between the second and third steps of the purchase process could be improved

You should consider directing traffic through a different entrance point of your goal

all of the above

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .

You must modify your tracking code to support Smart Goals data collection.

You must enable “Smart Goals” in your property settings.

The selected Google Analytics account must have at least 500 sessions over the past 30 days.

What is the main purpose of the Mutli-Channel funnel report?

To show which goals are bringing in the most revenue

To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site

To analyze the funnel steps for multiple goals

To see which channels resulted in the highest number of pageviews

The User ID feature is commonly used with which of the following website layouts?

Users can create an account on your website and log in on all types of devices

Users can navigate between your website and multiple subdomains within one session

Users must navigate to a 3rd party shopping cart domain to complete a purchase

You have content that displays on another domain through an iFrame

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

True: Any new view will include all historical website data.

False: Views will report data from the day they are created.

Why would it be useful to assign a value to your goal in Google Analytics?

Assigning a goal value allows you to track revenue from your conversions.

Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.

Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search

Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile

Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic

In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must:

use Google Tag Manager for your Analytics tracking

be able to generate your own unique IDs

create a new Analytics account for User ID reporting

all of the above

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?

Location

Campaign medium

Device category

Interest category

When you create a new Channel Grouping in a view, you can:

immediately select it in the Acquisition Overview and Channel reports

apply it retroactively and see historical data classified by our new channel definitions

change how reports display your data, without changing the data itself

A and C only

A,B, and C

When should you use manual tagging?

You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.

You should use manual tagging for any non-AdWords custom campaign.

You should use manual tagging to track only AdWords campaigns.

Which of the following metrics is available when Site Search tracking is enabled?

Sessions with Search: The number of sessions that used your site’s search function at least once.

Search Exits: The number of searches made immediately before leaving the site.

Time after Search: The amount of time users spend on your site after performing a search.

Search Refinements: The number of times a user searched again immediately after performing a search.

All of the above

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

pageviews

events

transactions

A and B only

A,B, and C

What reports would you use to determine if you should consider expanding your advertising to new markets?

Location and Language reports

Frequency and recency reports

Intelligence events

Source/Medium report

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

Device Category

landing page

Campaign

A and C only

A, B, and C

Which report would give you insight into how many Display conversions were assisted by Search paid traffic?

Ecommerce reports

Multi channel funnels reports

Interests report

Goals reports

Campaigns reports

What is a benefit of using Google Analytics for Remarketing?

You can target customers who have previously been to your site with customized creatives.

You can create remarketing lists without making any changes to your existing GA tag.

You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.

A and C only

A, B, and C

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

True: With analytics.js you can track across your domain and subdomains with no additional configuration.

False: You must always set up cross domain tracking in order to track subdomains.

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible 

reasons for this spike?

The tracking code has been altered and is reporting incorrectly

There is a new referral source that is directing a lot of new traffic to the site

There is unidentified referral traffic that is likely bot traffic

New pages or subdomains have been recently indexed in organic search

All of the above

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

First Interaction model

Last Interaction model

Last Non-Direct Click model

Linear model

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

You can create your own custom channel grouping in addition to the default MCF Channel grouping.

The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.

When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.

All of these statements are true.

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

Traffic type

Language

Device Category

B and C only

A, B, and C

Google Analytics can collect behavioral data from which systems?

E-commerce platforms

Mobile Applications

Online point-of-sales system

A and B only

A, B, and C

Auto-tagging is a feature that is used with which type of traffic?

Any search engine traffic that is not from Google

AdWords Campaign traffic

Website referrals

Social media referrals

Google Analytics can identify that two sessions are from the same user if:

 •the sessions happen in the same browser on the same device

 •the sessions happen on the same day

 •the sessions happen in the same browser

 •the sessions occur within 30 minutes of each other

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

changing the sampling rate in your view settings

adjusting the session timeout control

adjusting a control in the reporting interface for greater or less precision

You cannot adjust the sample data

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

Segments are filters that permanently change your data.

Segments let you isolate and analyze your data .

You can use segments to build custom Remarketing lists.

Segments represent either subsets of sessions or subsets of users.

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

some visitors may have javascript disabled

some visitors may be blocking cookies

clicks and sessions are different metrics

all of the above

What is an assisted conversion?

When one goal completion leads to another

When one traffic source results in a later goal completion through another traffic source

An AdWords view through conversion

When an AdWords visitors returns to the site directly to convert

What is an attribution model in Google Analytics?

the set of rules that determine which AdWords ads are credited with a conversion

the set of rules for assigning sessions to new vs returning users

the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths

the set of rules for assigning specific interest categories

Adding filters to a view in Google Analytics allows you to:

exclude visits from a particular IP address

replace complicated page URLs with readable text strings

modify historical data

A and B only

A, B, and C

Google Analytics Certification Exam Study Guide 2020